Please download my CV / Resume here
April 2020 to present
Senior Director, Brand and Creative
Brand Creative Group
Innovaccer – San Francisco, California
Lead a creative team at a high-energy health care cloud data SaaS startup in Series E funding.
Oversee a team of 6-8 visual designers, art directors, event planners, web designers, and production managers, driving impactful brand solutions under the CMO’s direction.
Key accomplishments
Implemented marketing principles for Innovaccer, enhancing its social media presence with a focus on promotional B2B best practices.
Developed the visual retooling of innovaccer.com, and spearheaded the graphic standardization of UX/UI for the the principal digital property of the company.
Revamped Innovaccer brand at live healthcare events: introduced new 3D booth vendor, enhanced visuals, and overhauled keynote presentations.
Formed and trained video content team: activated producers, connected production partners, and directed script development.
Senior Creative Director
Brand Innovation Group
2014 to 2020 (6+ years)
Salesforce – San Francisco, California
Co-led 15-member team enhancing global Salesforce brand image. Collaborated with product marketing managers, digital product design developers, and cross-functional leaders to establish a consistent design aesthetic that protects Salesforce visual principles.
Key accomplishments
In three years, revitalized Salesforce brand: refreshed logo, established authentic color palette, created proprietary typeface, and revamped iconography in marketing and product development.
Stewarded creation, consolidation, and integration of inaugural brand guidelines across the company. Stretched the content towards a new brand website, boosting multi-department efficiency.
Launched Salesforce Design Leadership Conference: interviews, panels, and forums promoting design awareness.
Cultivated and advanced an award-winning world-class team of visual designers and art directors at Salesforce.
Creative Director
Worldwide Marketing Communications / Graphic Design Group
2007 to 2014 (7+ years)
Apple – Cupertino, California
Key contributor to the original iPhone marketing team, delivering diverse marketing, retail, and merchandising solutions in a cross-functional creative environment.
Led strategy, design, and execution of Apple’s presence in high-profile, third-party, domestic, and global point-of-sale channels.
Consulted on Apple Online Store email marketing and provided principal digital creative direction for major website redesign.
Key accomplishments
Enhanced several promotional campaigns aimed at app developers to create new digital user destinations on the iPhone iOS platform.
Directed and managed a diverse team of 18 visual designers, art directors, 3D architects, merchandise designers, display manufacturers, and finish fabricators.
Formulated strategy, design, and programming for a $500M global third-party iPhone channel merchandising program, securing approval for the investment. Expanded efforts into larger shop-in-shop installations worldwide, partnering with retail outlets in the Apple Touch-and-Try strategy, with an additional investment of up to $750M.
Acted as principal interim creative director for digital website design, overseeing 25 digital designers and UX developers, and optimizing user functionality on Apple 1.5 and 2.0 websites.
Advanced a digital design-turned-executive initiative to move the Apple Online Store “buy button” to the forefront of all product pages, resulting in a 300% increase in online revenues.
Other agency experience
Creative Director
Goodby, Silverstein & Partners
San Francisco 2004 – 2007
Clients
Hewlett-Packard, Saturn Cars, General Motors, Comcast
Key accomplishments
Art direction responsibilities for Hewlett-Packard brand campaign
Designed the last “car books” and brochure collateral for the twilight of General Motors’ Saturn brand
Enhanced product and brand design projects for Comcast
Authored the photographic art direction style for a Häagen-Dazs ice cream campaign
Education
School of Visual Arts
attended MFA program
Iowa State University
BFA, Graphic Design, Advertising
Interests
Architecture, Printmaking, Art History, Cycling, Alpine Skiing, World Travel
References, biography, comprehensive client roster, and award recognition summary available on request.
Michael Manning
mmanning@me.com
415 378 8271