DIGITAL RELATIONSHIP MARKETING
I served as co-director of a Direct / Relationship Marketing division within the Apple Marketing Communications / Graphic Design Group. Within the seasonal “pod” of that division we produced emails that drove the major sales cycles of the calendar year such as: Valentines, Mothers Day, Dads and Grads, Back-to-School, Black Friday, and the Christmas holiday season.
All Apple emails contain active dynamic links either to apple.com or the Apple Online Store with high volume click-through rates.
