DESIGN CONSULTATION
DESIGN DIRECTION
A company’s corporate typeface is a primary visual element. At Salesforce it is one of our major brand pillars along with color palette, photography style, iconography, and tone of voice, SalesforceSans was collaboration of my team and individuals from Monotype and Tolleson Design in San Francisco.
It was created with a “digital first” visual efficiency; large counter spaces (the void in a letter “O”, or “a”, or ”e”), a high contemporary x-height for modernity, and weights that work effectively in both desktop and mobile within digital applications.
