hp +  iPod ad campaign

PHOTOGRAPHIC ART DIRECTION
VISUAL DESIGN
PACKAGING DESIGN
DIGITAL EXPERIENCE

Slice-of-life lifestyle shots devised to create music collection desire and bridge the technological gap between MacOS and HP PC platforms through audio entertainment.

Photography by Lauren Greenfield

_hp_you_+iPod_campaign_street_band_1.0.png

_hp_you_+iPod_campaign_japanese_gals_1.0.png

Packaging design in conjunction with Apple’s Worldwide Marketing Communications and Graphic Design Group

One of the first attempts to create a social media community around sharing playlists, referring a friend, and awarding prizes for robust music enthusiasts to fill out a demand generation strategy.