WEBSITE DESIGN
UX DESIGN
Code-named “Project Everest”, the Apple website redesign in 2010, at the time, the first redesign in over eight years, offered a new main navigation UX configuration combined with a new sub-menu per product page.
The project was awarded the coveted D&AD Black Pencil; the ultimate creative accolade, reserved for ground-breaking work in its field. Only a handful are awarded each year.