The fragments were categorized into three (3) distinct combinations to provide visual identity texture so the system didn’t appear too “rigid” in its approach.
Further guidelines were prescribed toward “real world” executions like the corporate website and presentation decks.
A minimal, line-based iconography style was prescribed to visually complement the “fragments”.
Typography is a main pillar of brand design and one that underpins most visual efforts within the new Innovaccer brand. Here, two styles from Google Fonts, Roboto Sans and Roboto Slab compliment the minimalist feel of the new aesthetic. Additionally, we created “type recipes” as a visual guide in how to combine the two fonts.