Poppi is the aviation industry's Uber or AirBnB: the disruptive start-up that comes along to blow the dust off old business models and take the longstanding airline business to task for their failings.

The concept treated the brand like a soon-to-launch airline with a range of innovation that today's airlines could replicate. It's all about enhancing the passenger experience and increasing airline profitability by making some surprising changes. Here's what the "airline of the future" looks like, today.

New ideas like a hotel delivery bag drop imagine smart ways a start up could make the airport experience less arduous for families and frequent fliers. Luggage could be dropped off near home — perhaps at the train station where the journey begins — and not be seen again until the destination hotel.

Electronic RFID chips are attached to bags so that their movement through the system can be tracked at each point — just as valuable components are tracked in high-end car factories — so fliers can always know where their baggage is. Boarding times could also be reduced.

In the cabin, Poppi aim to do away with carry-on baggage bins and instead provide mini "fedora bins" that only hold personal items, such as computer bags and jackets. It estimates this could reduce boarding time by 70% and remove 4000lbs from the cabin — saving fuel and costs.

Real time data feed in a Poppi app aims to keep fliers constantly informed about timings and delays, and reduce wasted time for passengers at the terminal.

Poppi attempts to address fliers dissatisfaction at the experience of waiting at the gate, and imagines a word where "gate lurking" is history. Re-thinking the gate also improves boarding time and the boarding experience overall for passengers and airline crew.

Poppi does away with the old economy, business, and first classes: Poppi takes a more imaginative approach when it comes to classes, orienting around experience versus space. Imagine a new "cinema class" that offers exclusive content to passengers as well as partnership opportunities for film and TV production companies and airlines.

Poppi's "click class" is centered on a custom bag design that clicks into place providing the advantage of grab and go convenience for short haul frequent fliers.

Poppi asks "what if the dreaded middle seat were re-conceived as valuable space for unique experiences?" All of Poppi's middle seats are featured as “promotional class,” a brand touch point within a brand touch point wherein other brands participate in the cabin experience by bringing something special to middle-seat passengers.

Changing the business model is as important as design innovation learning from the unique practices of professional sports and loyalty programs.

Secondary marketplaces allow Poppi fliers to interact and communicate on "everything from ticket re-sale to seat swapping via the Poppi app."

The goal is to make the airline a "lifestyle brand" rather than just a service, in a desire to "develop branded artifacts that communicate membership."