PRODUCT DESIGN
SYSTEMS DESIGN
The world’s premier visual technology innovator, RealD designs and licenses cutting-edge technologies that enable a premium viewing experience in the theater, at home, and on personal devices.
The conveyance of light is a defining aspect of the RealD brand and a crucial element of the identity system. The components combine to simultaneously exist as both a literal and abstract representation of the interaction between light and darkness that is experienced in a theater.