MOTION GRAPHICS
VIDEO PRODUCTION
EDITING DIRECTION
GRAPHIC DESIGN
THREE DIMENSIONAL STAGE SET DESIGN
Since digital experiences are such a large part of our modern lives, we decided to incorporate within the design conference’s visual identity the animation movement of “looped gifs”. Both the upper “D” and lowercase “d” letterforms symbolize disruption and design within the motion graphics realms such as the conference website and environmental design.
The film opened the 2016 Salesforce Design Leadership Conference held at the de Young Museum in San Francisco. The show included talks by an acclaimed UX product designer, a preeminent architect, a New York Times best-selling novelist, a biodiversity scientist, and an aviation engineer, among others—all speaking to the subject of disruptive design. In the film, each letterform disrupts the next to convey the conference theme: World Interrupted. The remarkable effects of disruptive design.
While this was an event designed for internal exposure within the company, everyone responded well to the visual identity and feedback of surprise and one-of-a-kind was expressed within senior creative and marketing management at Salesforce.
The Salesforce Design Leadership Conference series is meant to expose and inspire the creative, product and marketing teams here at Salesforce and educate them on what good design actually is, and how they can find sensibilites to create thoughtful design.
It’s was such a success, that we are on track to develop the 3rd annual Salesforce Design Leadership Conference in 2017 with hopes of one year devising and engineering an event for general public attendance.
Additional credits go to:
John Zissimos, Chief Creative Officer
Mike Mazza, Lead Designer
Shirleen Lavalais, Art Director
Taylor Hilficker, Brand Manager
Marc Hochman, Senior Producer
