AUTOMOTIVE LIVERY DESIGN
EVENT GRAPHICS
TEAM APPAREL DESIGN
At this year’s Indy 500, Salesforce decided to sponsor an Indy-only driver, JR Hildebrand. Our efforts began with the livery and paint scheme design on a never-before seen aero kit body and chassis design by Italian-based Dallara Automobil; most notable for its near-monopoly on the aero body and chassis architecture for the Formula One series in Europe since 1993.
This year our paint scheme took on a “retro”, “flowing-line”, and “natural” look and feel and the driver, JR Hildebrand, personally curated the typography for the number “66” prominently displayed with the Salesforce masterbrand logo. The sum of these elements were carefully articulated on the curves of the rather seductive IndyCar body and chassis design.
Further visual expressions of the pit crew vehicles and Gasoline Alley team garage graphics were supported by the current look and feel of various Salesforce marketing graphics, and culminated in the apparel design for the driver’s fire suit and pit crew suits for race day.
