PRODUCT IDENTITY
PHOTOGRAPHIC ART DIRECTION
Identity and branding for LaCie’s ongoing industrial / product design partnerships; this time with Phillippe Stark. The resulting collaboration resulted in a product, called “Slice” an external hard drive unit. Its basic form elements — an organic “bubble” mass carved by several “grill” oriented rectilinear blades, provides a natural computer generated photographic expression that visually “dissects” the products by “deconstructing” the contrasting forms.
Consulted with LaCie’s industrial designers on the placement and functionality of the “plus sign” symbol, which became an ongoing identity element for the LaCie / Stark partnership in the future.
Photography by Mark Laita
