Vertical banners highlight the major sporting venues, and reinforced the Visa service promise: You’ve got what it takes.
High traffic venues and retail locations are transformed to shape promotional message for Visa at the 2002 Olympic Winter Games. Prominent elements such as window displays, building facades, three dimensional mobiles and point-of-sale executions capture the energy, excitement and celebration of athletic excellence.
The ice crystal graphic motif carried the visual impact of several Visa hospitality items further: crew apparel, vehicles, decorative window applications, banners, ATM screens, etc.
Retail displays throughout high circulation areas, out-of-home adverts, an exterior bobsled display, dignitary photo op booths, and point-of-purchase materials.
With strategic placement in major venues and high volume traffic areas, a total of 18 ATMs display the graphic program as Visa successfully provided its fundamental consumer service offering at the games. Visa’s ATM program is expanded with mobile units and directional signage as well as a Visa Information Center to provide the public with a flagship hub presence in downtown Salt Lake City.