PRODUCT IDENTITY
BRAND GUIDELINES
Devised an identity within the luxury, fractional aviation market that was authentic, sensible, and provoked a sense of status among jet-setting customers who are repelled by the inconveniences and hassles of everyday commercial air travel.
Worked with the company’s top leadership to articulate a brand story and develop a design sensibility that was authentic, distinct, and could serve as the basis for all future communications. And distilled the strategy down to a single phrase that serves as both a daily challenge to XOJET employees and an open invitation to customers.
